SW1 Apartments
![Best Rates Guaranteed for Direct bookings]( "Best Rates Guaranteed for Direct bookings")
Best Rates Guaranteed for Direct bookings
![Prime Location in LONDON]( "Prime Location in LONDON")
Prime Location in LONDON
![Monitored security]( "Monitored security")
Monitored security
Welcome to SW1 Apartments - Where home is not a place, it’s a feeling
Established in 2018, SW1 Apartments is a family-run hidden gem nestled in the heart of Pimlico, London, and only a short walk from Pimlico Underground Station.
Housed in an elegant Victoria townhouse are 13 Apartments, arranged over 6 floors (No Elevator). All apartments have warm, modern interiors, making them the perfect stay for travellers seeking both comfort and convenience. Check-in, check-out, and luggage storage are all managed at the nearby Sidney Hotel London-Victoria, which is just a few minutes away.
Whether you're exploring the capital’s historic landmarks, taking in a show in the renowned West End theatre district, visiting one of London’s many museums or looking to experience new vibrant attractions, SW1 Apartments places you in the heart of it all.
With Victoria’s Tube, Train (Gatwick Express), and Coach Stations close by - plus 24-hour bus connections (like Bus No.24) - getting around is effortless. Parking is available on nearby streets, with free options during evenings and weekends.
From iconic attractions to hidden gems, SW1 Apartments is perfectly located for your London adventure. We look forward to welcoming you.
Apartments
At SW1 Apartments, our apartments have been designed to offer warm, contemporary spaces to serve as your stay in London. Whether you’re travelling solo, with family, or on a longer city stay, you’ll find an apartment that suits your needs. Each space boasts modern, comfortable interiors, essential amenities, and everything …
Exclusive Offers
Take advantage of our Exclusive Special Offers for your next stay in London. Whether it's a spontaneous trip, a city break, or an extended stay, we have deals tailored to you.
Enjoy limited-time discounts, referral rewards and savings on longer stays.
At SW1 Apartments, we make your London experience more …
![Refer A Friend. SW1 Apartments London]( "Refer A Friend. SW1 Apartments London")
Refer A Friend
Sharing is rewarding! Refer a friend and both of you will enjoy a 20% discount on your next stay. This exclusive reward is available only for direct bookings – spread the word and save together!![LAST CALL!!. SW1 Apartments London]( "LAST CALL!!. SW1 Apartments London")
LAST CALL!!
Don't miss out! Apartments from £150 per apartment, per night, enjoy an unbeatable London stay. This offer is only available for a limited time – secure your spot today before it's gone!![Exclusive LONG STAY Perks. SW1 Apartments London]( "Exclusive LONG STAY Perks. SW1 Apartments London")
Exclusive LONG STAY Perks
Planning an extended trip? Take advantage of discounted weekly and monthly rates, plus enjoy complimentary housekeeping. Stay longer, explore more and save when you book directly with us.
Gallery
Explore our gallery and see the selection of our apartments and building where modern style meets historic charm.
Whether you’re visiting for a short city break, an extended business trip, or a family adventure, our gallery will give you a taste of the welcoming spaces waiting for you.
Services
See moreFrom digital key access to high-speed Wi-Fi and weekly housekeeping for long stays, our services are designed to make your visit simple, secure, and comfortable.
With prime transport links nearby and excellent local amenities within walking distance, SW1 Apartments offers more than just a place to sleep - it’s a …High-Speed WiFi
Stay connected with complimentary high-speed WiFi throughout your apartment, perfect for working remotely, streaming, or keeping in touch with family and friends.Housekeeping
For stays longer than seven nights, enjoy complimentary weekly housekeeping. Additional housekeeping services are available on request for an extra charge, helping you keep your space fresh and comfortable.Luggage Storage
Store your bags at the Sidney Hotel London-Victoria before check-in or after check-out for a hassle-free arrival or departure.